Show Your Agent a Little Love

What do you think of when you think of an estate agent…?  While some agents may give the industry a bad name, the majority of estate agents are great people who try their best to deliver a great service, often in very difficult circumstances.

Harcourts man with tieBefore you judge estate agents, take time to get to know a few.  Ask them what they most enjoy about their job.  For the best agents, what they really love is working with people.  Yes, we like real estate, but it’s people we work with.

 There is a thrill we get when we help you achieve your real estate dreams.  Money can’t buy the feeling we get when we see you purchase your first home, and the look of excitement on your face.

Or when we manage to sell your property so that you can move on to another dream that’s bigger and better.

We share your sadness when we see you sell a property with all your memories – where you raised your children, and lived with your loved ones that may now have passed on.  We appreciate the emotion you have to deal with, even if we can’t fully understand it ourselves.

We wake up in the middle of the night stressing about your property that we haven’t yet sold, and the thoughts you may be feeling.  We worry about the buyer that so wants to get his bond, and is trying everything to get approved.

When the markets crashed in the global crisis we shuddered at the thought of having to show you the market value was less than you paid for your property, and that you would have to pay off a debt to your bondholder long after you sold.

But it’s all worth it when we get your thanks and appreciation.  When you tell us how we’ve helped you, and what it means to you – that’s when we know we’re in the best profession in the world.

Yes, the money can be good.  That’s why we’re all in business – to make a living to support our families.  The average income on an estate agent in South Africa is reported to be just over R 7000 a month.  The good agents earn considerably more – but never at the expense of the people we do business with.

So next time you come into contact with an estate agent why not have a chat with them and ask them why they sell property.  Ask them what’s the funniest thing that’s happened to them at work.  Get to know them.  If you don’t like the one you work with, then pick one you do like.


We’re normal people just like you.  We want you to love us – to be delighted with the service you receive from us.  If we do something you don’t like then let us know.  It’s the only way we can improve.

There are a lot of amazing agents out there waiting to help you.  True, you do need to look at track record, marketing, service, market share, skills, and all that stuff – it is critical.  But get to know us as people, and work with someone you really like.  We’re here to serve you.

Steve Caradoc-Davies

Principal of Harcourts Platinum, and Director of Harcourts South Africa

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