Much will depend on how much you do before you go to market, and the strategies that you employ.
As with most things in life, if you remain in control of the process the outcome is usually much better than when someone else has control – and the process is much more pleasant.
Many sellers make the mistake of going straight to the market without a plan. The best result is obtained when you execute a well thought out plan and you remain in control.
So where do you start? Firstly you need to know what needs to be done to your property to ensure it appeals to buyers. So get some advice on what maintenance issues need to be taken care of. Whatever you do, do it properly. Painting over the damp that hasn’t been correctly repaired will only mean you are liable to fix it later.
How will you know what you need to attend to in order to appeal to the buyers? Call in an estate agent you trust with the necessary skills and experience. A good estate agent will know what a buyer looks for and advise you accordingly. In many cases, the small improvements you make cost relatively little in comparison to the extra you will sell for.
Next, you will need to decide on what marketing strategy you will be using. Yes – there is more than one strategy. Call in an estate agent who can advise you the best way to attract the most buyers, and what strategy you should use. If an agent only offers one strategy then why not call in some other agents to find out what options you have.
For example, what different Marketing Strategies are available to you? What are the benefits of print marketing in addition to electronic marketing? What will the different options cost you? How will it impact what you sell for?
Next to consider, is what Selling Strategy will suit your personal needs best. If an agent only offers you one strategy, then speak to other agents that can offer you alternatives. Don’t you deserve to know what options you have – especially when there are options that could make a considerable difference to what you sell for?
Once you’ve decided what you need to attend to on your property, and what marketing and selling strategies are best to employ, it’s then time to select the estate agent you are going to use and when you are going to list.
Now you have a well thought out plan on how to achieve the maximum for your property. You remain in full control of the process and the outcome, and you should find the experience a pleasant one. You deserve it – so don’t settle for less!
Principal of Harcourts Platinum, and Director of Harcourts South Africa
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