When it comes to selling your property, just how important is print advertising? With all the new online marketing platforms available, is it really necessary to go to the expense of marketing in print as well? It certainly is true that there are a number of alternative marketing mediums in the modern world. The Internet… Read More Does Print Advertising Still Work?
In the industry we often hear the expression from estate agents “my buyer”. This may lead one to conclude that agents have ownership, or exclusive access to certain buyers. Is this really true and, if so, how should that impact on your decision of which agency you will list your property with? Whilst some agents… Read More Who Owns The Buyers?
One of the most difficult decisions for a seller to make is whether or not to accept the written offer that they have on your property. Naturally, if its’ a full price offer you’d be delighted and, provided the terms were fair, you’d sign and pop open the champagne! But if the offer isn’t full… Read More Sellers – How Do You Know You’re Selling for The Right Price?
For years real estate remained stuck in the world of the marketing “dark ages”. You could often find out more about a R500 camera than a R 2 million property. No more. New technologies have created new ways to market property. Harcourts Platinum in Somerset West is one of the first agencies to embrace the… Read More Introducing Virtual and Augmented Reality to Real Estate
If you’re a serious property investor you will be interested in 2 things: Capital Growth and Rental Return. Both are equally important. Your rental return will determine what shortfall you will need to cover each month (or what monthly income you will generate). Your capital growth is where your equity sits – and you’ll want… Read More Smart Investing – Land Banking