Low-cost estate agencies seem to be popping up everywhere at the moment, following a trend seen elsewhere in the world. Are they a threat to the conventional real estate agency? Or are they just a passing fad? One of the international business realities is that we will willing pay more for a superior service or… Read More Do Low-Cost Operators Threaten Estate Agents?
This is the question sellers will ask when considering an offer to purchase their property. It’s a big question to answer, and the difference can mean hundreds of thousands of Rands to a property seller. So just how do you find the answer? Much will depend on the process that you followed to price and market your property.… Read More How Do I Know This is The Best Offer I’ll Get?
It’s well known that the property market is healthy at the moment, especially in the price range R 3 million and below. It’s much easier to sell property in this price range now that it was 2 or 3 years ago. So when you select an estate agent to sell your property now, does it… Read More In a Sellers Market Do I Just List With The Cheapest Agent?
In a rising market agents scramble to secure good listings. It’s a fact that the best agents are the agents with the best listings. Sadly though, in their drive for listings some of the feedback we’ve received is that buyers feel they are often neglected. This frustration isn’t something peculiar only to South Africa. I’m… Read More Service to Buyers Leaves Room for Improvement
There seems to be a growing trend towards joint mandates being given by sellers. A joint mandate is a mandate that is given exclusively to 2 or more estate agencies to market a property. This differs from a sole mandate, which is given to one estate agency. The estate agency commits to market the property… Read More Joint Mandates – Not Good for Sellers
It’s interesting to note that most sellers overlook the importance of service and communication when selecting an estate agent to market their home. For many sellers, the price the agent puts on their property and the fee they charge appear to be the deciding factors. It’s only later that they realize the agent does not… Read More What Service Do Sellers Want From Estate Agents?
When marketing property it’s not uncommon to get resistance from some sellers when it comes to using “For Sale” boards and Showhouses. Some sellers are concerned that Showhouses will just attract nosy neighbors instead of genuine buyers. They are may also be reluctant to let their neighbors and friends know they are on the market… Read More Do “For Sale” Boards and Showhouses Make a Difference?