Overpricing Leads to a Lower Selling Price, Even in a Strong Market


Every property seller wants to sell for the most the market will pay.  Unfortunately, as a seller, we mostly believe our property is worth more than everyone else does.  It’s a completely normal condition we call the “sellers’ emotional wish-price”.  I’ve been a seller many times and, even as an estate agent, I’ve made the… Read More Overpricing Leads to a Lower Selling Price, Even in a Strong Market

Shortage of Property Listings Challenges Agents’ Ethics


We’ve previously reported that this year has seen a significant drop in the numbers of properties listed for sale in the mid-to-lower price ranges – not just in the Helderberg area, but across most markets in South Africa. This is generally good news for property owners in this price range as it means that buyers… Read More Shortage of Property Listings Challenges Agents’ Ethics